Exhibition hall design is a type of display design. Display is defined as an exhibition or presentation activity that uses the spatial relationships among integrated elements such as objects, people, and venues as a means to convey specific information.
Exhibition Hall Design
Exhibition design refers to the visual arts of all exhibitions and displays, including the planning and beautification of indoor and outdoor environments for commercial sales and service spaces such as shopping malls, hotels, and supermarkets.
Digital exhibition hall design uses 3D images as the main content, making information more intuitive and easier to understand, and enabling the display of more information. It gives the exhibition hall rich presentation methods and can bring a profound experience.
Exhibition hall design using hypermedia technology has been widely applied in display projects such as real estate marketing, government planning, cultural activities, and corporate achievements.
Space Design
Corporate exhibition hall design is essentially a product display space. The product is the main body, and the space is the auxiliary. The space must set off the product, and the product must also be integrated into the space.
To analyze the function of the layout, first divide the space reasonably, and understand the components in the display:
1. Product
The product is actually determined by the designer's thinking. A space designer first considers what kind of product is suitable for the space, while a product designer considers what kind of space is suitable for the product, what kind of product is suitable for the space, and so on.
2. Lighting
We should recognize the importance of lighting. Lighting cannot be simply regarded as illumination, but more as creating atmosphere, shaping forms, and adding layers.
3. Soft Decoration
Soft decoration not only makes up for deficiencies, but also reflects various styles, promotes the integration of the space, and makes the simulated space more realistic.
Design Skills
1. Touching with "Images"
The basic shape of the booth is the skeleton of the entire booth and the key to the overall effect of the booth design, especially important for the distant viewing effect. Designers use the graphic part of the corporate logo as the basic modeling element, and process it abstractly, generically, and three-dimensionally, thereby forming a design effect that is different from other booth shapes and fully reflects the company's own characteristics. This treatment not only highlights the visual effect and attracts the audience's attention, but also deepens the audience's memory of the company. The corporate graphic symbol fully reflects the company's spirit and industry characteristics through clear meaning and simple shape, making it easy for relevant people to identify.
2. Attracting with "Color"
Among all artistic expression forms, color is the most likely to affect people's psychology and make them make "good or bad" judgments. Color design is a key part of booth design and an important factor in success or failure. When considering factors such as exhibition time (season), exhibition location, and lighting adjustment, color design must also consider the company and exhibits, and colors should be selected and used according to the exhibits. There is also a simplicity principle in booth color design. Too many color changes can easily cause visual fatigue and fail to achieve a prominent and eye-catching effect.
"Harmony is beauty". Using the logo color as the color part of the exhibition hall design, and using the standard color of the logo and its similar colors, it is easier to form a harmonious and unified visual environment for the entire booth. The audience will be infected by this harmonious and pleasant environment when visiting the exhibition, achieving emotional pleasure. Visiting the exhibition with a good mood is very important for both the exhibitor and the audience.
3. Persuading with "Text"
Graphics and text mainly refer to text descriptions, diagrams, photo backgrounds, etc. It has the same important role as exhibits. Designers always try their best to use various means to increase the intensity of information transmission, mainly through direct, concise, easy-to-understand, easy-to-identify, and easy-to-remember pictures and texts. Determine the size and orientation of graphics and text according to the location of the booth and the flow direction of visitors.
Decoration Principles
1. Harmony. Many people believe that among all the rules, harmony is the most important rule in booth design. A booth is composed of many factors, including layout, lighting, color, charts, exhibits, display racks, display stands, etc. A good design combines these factors into one, helping the exhibitor achieve the purpose of the exhibition.
2. Simplicity. The more complex the booth, the easier it is to confuse visitors, and the less likely it is to create a clear and strong impression. Simplicity and crispness are the best ways to attract the audience. Photos, charts, and text descriptions should be clear and concise.
3. Highlight the focal point. The display should have a center and a focus. The choice of focus should serve the purpose of the exhibition. Highlight key exhibits through means such as position, arrangement, and lighting. The number of focal points should not be too many; one is enough. Highlight key exhibits through separate display, spotlights, and other means.
4. Express a clear subject and convey clear information. The theme is the basic information and impression that the exhibitor hopes to convey to the visitors, usually the exhibitor itself or the product.
5. Establish an eye-catching logo. Being different can attract more visitors, make it easier for visitors to identify and find, and leave an impression on visitors who have not yet entered the booth. The design should be unique, but not divorced from the exhibition goals and corporate image.
6. Design from the perspective of the target audience. Exhibition design should consider people, mainly factors such as the purpose, emotion, interest, viewpoint, and reaction of the target audience. Designing from the perspective of the target audience can easily attract their attention, resonate with them, and leave a relatively deep impression on them.
7. Consider space. Designers also need to consider the number of booth staff and visitors. Design should be carried out through layout, the amount of booth display racks used, and arrangement methods.
8. Flow arrangement. Designers should set the style and taste of the booth by understanding the exhibitor's expectations. Adapt to what kind of crowd.
9. The booth is easy to build and disassemble. The booth structure should be simple and can be assembled and disassembled within the specified time. The construction and disassembly time is usually determined by the exhibition organizer. Designers should understand the construction time before starting the design.
10. Design carefully and do not change it easily. When designing, consider thoroughly and comprehensively. Once the design plan is discussed and approved, do not change it easily, especially do not change it in the later stage. Changes may delay construction, increase costs, or even affect the opening.
Design within the budget. Budget is often a source of conflict. There may be a big gap between the budget and the design requirements. As a designer, you must realistically accept the budget and try your best to do a good job in the design within the budget.
Design Principles
Corporate exhibition halls are different from temporary industry exhibition halls. They are relatively fixed display spaces that exist within the enterprise for a long time. Therefore, when starting to build a corporate exhibition hall, you must first have an accurate positioning of it, and conduct a comprehensive analysis and positioning from the aspects of design style, process materials, display content, and cost budget, so that the exhibition hall design company can better grasp the direction and meet the needs of the enterprise.
Corporate exhibition hall is a systematic project. According to the specific location, spatial shape, area size and other objective factors of the corporate exhibition hall within the enterprise, reasonable layout is made to make the limited space produce the most ideal display effect, which is a topic that the exhibition hall design company needs to focus on studying. After understanding the customer's needs, the exhibition hall design company should repeatedly plan and demonstrate many times to obtain the best layout plan and lay a good foundation for the later exhibition hall design.
The corporate exhibition hall strives to express the overall image of the enterprise, which should not only have a sense of the times, but also have the characteristics of the enterprise. Therefore, the reasonable and standardized use of the corporate logo in the exhibition hall design can not only well reflect the characteristics of the enterprise, but also achieve a distinctive exhibition hall design effect. The main color tone of the exhibition hall can also be combined with the application of the corporate standard color, or reasonably extended within the range of the standard color system, so that the style of the entire exhibition hall will be consistent with the overall style of the enterprise, and at the same time, it can be further improved and optimized in the exhibition hall.
A good corporate exhibition hall leaves visitors with a clear, strong impression. Simplicity and clarity are the best ways to attract an audience; photos, charts, and text descriptions should be concise and straightforward. In addition, the hall must have prominent highlights, using forms, lighting, and other means to emphasize key display content, or highlighting and emphasizing key exhibits through separate displays, spotlights, and other methods.
Unlike exhibition design, corporate exhibition halls are indoor and permanently fixed, so greater attention must be paid to material selection. A corporate exhibition hall reflects the company's strength and taste, so material selection is very particular. The reasonable and creative application of new processes and materials will greatly enhance the overall effect of the exhibition hall. Unlike exhibition spaces, which can basically only choose simple finishes.
In the design of a corporate exhibition hall, if the corporate culture and philosophy can be integrated and run through the entire hall, it will undoubtedly elevate the exhibition hall to a higher level. In this way, we not only see a tangible exhibition hall image, but also feel the deep connotation of the company's spiritual level. Therefore, exhibition hall design companies should comprehensively and deeply understand the company, explore corporate culture connotations, and make the corporate exhibition hall more vivid and substantial for everyone.
Design Elements
1. The overall harmony of the exhibition hall, so special attention is paid to the unity of the exhibition hall in form, color, craftsmanship, style, and other aspects during design;
2. Integrate contemporary elements into the exhibition hall, reflecting new comprehensive concepts, humanistic concepts, time-space concepts, ecological concepts, system concepts, information concepts, high-tech concepts, etc. in the design;
3. Integrate the company's unique logo into the image design of the exhibition hall, fully exert spatial imagination, unique material selection, distinctive structures, special color treatments, and innovative methods to design a unique and creative exhibition hall for the company;
Cost Saving
Tip 1: Consider everything in advance to avoid deviations during construction
If there is a lack of exhibition setup experience, it is likely that during the setup period, you will be running around for small mistakes and changing the construction plan for big errors. Some exhibitors request additional items during the setup period, which requires overtime. Perhaps exhibitors don't mind the increased venue rental and workers' overtime pay, but if exhibitors communicate more with the construction company in advance regarding design and construction, it will not only save resources but also establish the image of "high quality, high efficiency" for both exhibitors and construction companies.
Tip 2: Rigorous structural design to enable repeated use of the booth
Pay attention to the pros and cons of the exhibition hall renovation design plan. Generally, "complete functions, prominent image, unique shape" are used as evaluation criteria, but "clever structural design, booth can be repeatedly and updated used" is also an important aspect of exhibition design. Just imagine, a real estate company may participate in four exhibitions every year: "Spring Fair", "Hong Kong Fair", "Autumn Fair", and "Housing Fair". If you pay a little attention, how much money can be saved!
Tip 3: Save on renovation materials whenever possible
Exhibition hall renovation does not require durability like public renovation and home renovation, nor does it consider construction quality issues caused by time and seasonal changes. The goal of exhibition design is to highlight the "effect" while ensuring safety.
Exhibition Design Technology and Art Design
When conducting exhibition design, it is very necessary to master its procedures. But it should be carried out step by step, with each progressive process interwoven, repeated phenomena occurring, and each stage continuously inspected.
Before conducting art and technical design, in addition to the above preparations, exhibition designers should also comprehensively understand and master the necessary technical data and technical parameters. Not only should they obtain on-site architectural drawings, but they should also conduct on-site surveys of the exhibition site, verify drawings and various technical data, understand existing equipment and facilities, and collect relevant design and technical materials, prices of required materials, relevant policies and regulations, humanities and geographical materials, etc. in combination with the text script. All these are prerequisites for ensuring the smooth development of exhibition design work.
1. Exhibition Art Design
The art design of exhibition activities is also known as "graphic design". This is the process by which exhibition designers express their creative thinking from text scripts to visual intentions, a necessary step to make exhibition activities a reality, and runs through overall design and individual design.
General art design includes layout plan diagrams, exhibition space concept diagrams, color effect concept diagrams, elevation concept diagrams, lighting effect concept diagrams, layout design diagrams, display prop design, outdoor environment design, etc., as well as models of the overall design plan.
2. Technical Design
Technical design work is a supplement to art design and also the technical guarantee for the entire exhibition activity. After the art design plan is demonstrated and approved, in order to realize the art design effect, it is necessary to further state the design intention in a technical expression. The specific related content of technical design includes: drawing floor plans with precise dimensions, elevation drawings, lighting and power distribution circuit diagrams, prop manufacturing process drawings, and some special designs (sound, electronic facility plans, and anti-theft facilities, etc.). These technical design tasks require the chief designer and other related professional designers to complete together.
3. Implementation and Construction Plan
After the art design and technical design plans are reviewed through certain procedures, the implementation and construction stage can be entered. First, a budget should be made and a construction schedule should be drawn up. After purchasing exhibition equipment and construction materials, construction can be organized. After completion on schedule, upon review and acceptance by the competent authorities, a preview can be held 2-3 days before the official exhibition. Problems arising during the preview should be promptly corrected, and then the official exhibition can begin.